This study provided a detailed evaluation of Kenya’s broadcasting industry, focusing on content diversity, market trends, and digital migration readiness. We analyzed the effectiveness of regulatory compliance, assessed the audience’s preferences, and identified key areas for policy and infrastructure improvements. By addressing these challenges, we contributed to shaping a broadcasting environment that supports innovation, fosters competition, and ensures that diverse content reaches audiences across the nation.
Objective:
To evaluate Kenya’s broadcasting landscape, focusing on content diversity, regulatory compliance, and the adoption of digital technologies.
Scope:
- Analyzing audience preferences and content delivery platforms.
- Assessing the readiness for full digital migration.
- Identifying gaps in policy and infrastructure.
Outcome:
The findings will inform policy decisions, fostering a vibrant and competitive broadcasting environment.
